Google Ads

Clicks that turn into customers

Search, Shopping, Display and YouTube campaigns built around return, not impressions. Transparent management on your own account, with conversion tracking that shows what actually pays back.

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How we run accounts

Intent first

We start with the searches that indicate readiness to buy, not the ones with the biggest volume. Cheaper clicks, better customers.

Negative keywords

The most neglected lever in PPC. Excluding “free”, “jobs” and “DIY” often improves results more than any bid change.

Conversion tracking

Set up properly before spending anything. Without it you’re optimising for clicks, which is optimising for the wrong thing.

Remarketing

People who already visited convert far more cheaply than cold traffic. Usually the highest-return campaign in the account.

Landing pages

A slow or vague page wastes expensive clicks. We fix the destination, not just the campaign — the two are inseparable.

Your account, always

We work in your Google Ads account. If we part ways, you keep the data, the history and the learnings.

What it costs

Two separate numbers, and mixing them up is how most businesses lose track of whether advertising works.

Ad budget — paid directly by you to Google. For a meaningful start we recommend at least €8–10 per day, so the algorithm has enough data to learn from.
Management fee — from €300/month for build, monitoring and ongoing optimisation. Fixed, not a percentage of your spend — we’d rather not be rewarded for making you spend more.

The only number that settles the argument: what does one customer cost you, and what is one customer worth? Everything else is decoration.

Questions

Can you take over an existing account?

Yes. We audit it first and tell you what we’d change and why, before you commit. Often the first month’s gain comes from switching off waste rather than adding anything.

Which markets can you run campaigns in?

Bulgaria, the wider EU, the UK and the US. For non-English markets we work with native copy — machine-translated ads underperform badly and Quality Score notices.

How soon will we see results?

Traffic from day one. Reliable conclusions need two to three months, because the algorithm needs conversion data before it can optimise. Anyone promising certainty in week one is guessing.

Ads or SEO first?

If you need customers this month, ads. If you’re building for years, SEO. The strongest approach is phased: ads buy time and data, SEO builds independence — and the keyword data from ads makes the SEO work far more accurate.

Ready to start?

Send us a short brief and we’ll reply within one business day with scope, timeline and a fixed price.

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