Rankings that survive the next update
Technical audits, content strategy, structured data and authority building — plus visibility in AI search, which most agencies still don’t measure. No guarantees of position one; measurable growth instead.
What SEO actually involves
Four pillars. Skip one and the others underperform.
Technical
Crawling, indexation, Core Web Vitals, duplicate content, structured data, internal architecture. The foundation — and usually where the quick wins hide.
Keywords & intent
Not what you’d like to rank for, but what your buyers actually type — and which of those you can realistically win.
Content
Google ranks answers. Service pages and guides that cover the questions your customers ask before they buy.
Authority
Links from real, relevant sites. Slow and clean beats a package of 500 links — the second is the fastest route to a penalty.
AI search — the part most agencies miss
People increasingly ask ChatGPT, Perplexity and Google’s AI overviews instead of scrolling results. Those systems read sites differently: most AI crawlers do not execute JavaScript, they rely heavily on structured data, and they cite content formatted as clear questions and answers.
We treat this as a measurable layer on top of classic SEO: crawler access in robots.txt, server-side rendered content, schema markup, an llms.txt file and answer-shaped content. You can test any site with our free AI visibility checker — it’s in Bulgarian, but the report is self-explanatory.
Everything that makes a site legible to a language model also makes it legible to Google and to humans. This is the rare optimisation with no trade-off.
Realistic timeline
- Month 1–2: audit, technical fixes, strategy and structure. Visible effect: a faster site that Google indexes correctly.
- Month 3–4: long-tail terms enter the top 20–30, organic traffic starts moving.
- Month 5–8: primary terms reach page one or two. Traffic grows measurably month on month.
- Month 9–12+: stable positions on competitive terms. SEO becomes your cheapest acquisition channel — and the asset stays yours.
If anyone promises you position one in thirty days, they’re either lying or planning something that will cost you a penalty. We commit to a transparent process and measurable growth, not to a number on a search page.
Questions
Do you work on English-language SEO?
What does it cost?
Who owns the data?
Can you fix a site hit by a penalty or a drop?
Ready to start?
Send us a short brief and we’ll reply within one business day with scope, timeline and a fixed price.
Get a free quote