SEO10minHow much does SEO cost? Pricing and packages for 2026
A one-off SEO audit for €205 and monthly SEO from €435. See what each package includes, what drives the price and how to work out whether SEO pays off.
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News, strategies and technical analysis from the Dilys team - no fluff, with real prices and examples from the Bulgarian market.
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31 articles
SEO10min
Digital marketing5minCRO: how to increase conversions without more traffic
Conversion rate optimization in practice: where visitors drop off, which changes work fastest and why A/B tests don't work with low traffic.
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Web design5minBrand identity: what it includes and why it is not just a logo
What brand identity really includes: logo, colour system, typefaces, tone of voice and guidelines. How the process works and when the investment pays off.
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Digital marketing5minEmail marketing: how to get started the right way
How to build a list honestly, which three automations bring in the most revenue and why emails land in spam. A practical guide for SMEs.
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WordPress5minHacked WordPress site: how to prevent it and what to do
How attackers get into WordPress sites, the six measures that stop 90% of attacks, and the exact order of steps if your site is already compromised.
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SEO4minWebsite migration without losing your Google rankings
How to launch a new website without losing traffic: a URL inventory, a 301 redirect map, a sitemap on launch day and what to monitor in the first month.
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SEO5minGoogle Business Profile: the complete guide for 2026
How to set up your Google Business Profile properly: categories, photos, a review system, posts and the most common mistakes that lead to a penalty.
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WordPress4minHow to choose web hosting for your website in 2026
NVMe, real resource limits, server location, support and backups - what really sets good hosting apart and the red flags to watch for when choosing.
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WordPress4minProduct descriptions that sell (and rank)
Why copied manufacturer descriptions don’t work and how to write ones that sell: structure, benefits over features, SEO and what to do with 2,000 products.
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Web design4minWhat your website must have by law in Bulgaria: a 2026 checklist
Practical checklist of website legal requirements in Bulgaria: company details, GDPR policy, cookie consent and, for stores, terms and right of withdrawal.
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Web design4minWhen is it time for a new website? 8 signs (and 3 cases when you don't need one)
The eight signs you need a new website, and the three cases where a redesign won't solve the problem. Plus how to keep your SEO history.
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Web design4minHow to write a website brief
What a web project brief should include so you get comparable quotes: scope, features, content, timeline and the terms that protect you.
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SEO5minCan ChatGPT see you? AI search and the new SEO in 2026
How AI search reads websites and why many Bulgarian sites are invisible to it. Four steps to get cited by ChatGPT, Perplexity and Google AI Overviews.
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Web design4minWeb design in Sofia: how to choose who builds your website
Web design in Sofia: real prices from €250 to €1,250, how a project runs and 4 questions to ask before signing. From an agency with 20 years in the city.
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WordPress4minWebsite speed: how to pass Core Web Vitals in 2026
LCP, INP and CLS explained in plain language, and how to fix them. A real case: from 6.4 to 3.4 seconds with two changes and no change to the design.
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SEO5minWhy is my website not ranking on Google? 12 reasons
The 12 most common reasons a website doesn't rank on Google: indexing, technical issues, a slow site, the wrong keywords. How to tell which is yours.
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Digital marketing7minGA4 and conversion tracking: which channel really brings you customers
How to set up GA4 to show customers, not visits: key events, UTM tags, attribution and the six mistakes that make your data useless.
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Digital marketing7minFacebook and Instagram ads: what they cost and how to get started
What Facebook and Instagram ads cost in Bulgaria: CPM, cost per click and per enquiry, minimum budget, campaign objectives and common mistakes.
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Digital marketing8minHow much does Google Ads cost? The real numbers for 2026
How much Google Ads costs in Bulgaria: cost per click by industry, minimum budget, management fees and the formula that shows whether it pays off.
ReadWeb design9min
Case study: how we built SAFTCheck - a validator where the file never leaves the browser
How we built SAFTCheck, a free validator for Bulgarian SAF-T files where the accounting file never leaves the browser: architecture, decisions and lessons.
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WordPress3minWebsite maintenance: what it really includes and when it is a must
What professional WordPress maintenance includes: managed updates, off-site backups, security, monitoring. And what a hack or crash costs without it.
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SEO3minSEO for online stores: the complete guide for 2026
Ecommerce SEO step by step: category architecture, product pages, Product schema and content. Plus the five mistakes that kill sales.
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WordPress3minHow much does an online store cost in 2026? The real numbers
Real prices for building an online store: from €1,250 for a starter WooCommerce store. Running costs, hidden fees and when cheap turns out expensive.
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SEO4minLocal SEO: how to rank first on Google Maps in Bulgaria
Local SEO for businesses in Bulgaria: Google Business Profile, reviews, NAP and LocalBusiness schema. The path to the map's top three - in weeks.
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Digital marketing4minHow to choose a digital agency in 2026: the complete checklist
The 7 checks to make before you hire a digital agency: portfolio, account ownership, reporting, prices in euros and the red flags.
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Digital marketing3minGoogle Ads or SEO: where should you invest first?
Google Ads brings customers today, SEO builds an asset for years. A decision framework with real budgets in euros and the phased model that combines both.
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WordPress3minWooCommerce or Shopify: which is better for an online store in Bulgaria?
Honest WooCommerce vs Shopify comparison for the Bulgarian market: prices in euros, Econt/Speedy, cash on delivery, SEO and when each is the right choice.
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SEO4minSEO: how long does it take and what does it really include?
How long SEO takes and what it includes month by month: audit, content, links. Plus the red flags to watch for when choosing an agency.
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Web design4minHow much does a website cost in 2026? Real prices in euros
How much does a website cost in 2026? Real prices: landing page from €250, corporate website from €750, online store from €1,250. What drives the price.
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Digital marketing4minWhat is digital marketing?
What is digital marketing and how can you use it to grow? Channels, strategies and first steps, explained simply by the Dilys team. Start here!
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WordPress2minHeadless WordPress & Next.js: The architecture of the future
What is headless WordPress and when does it make sense? A clear look at the Next.js architecture: speed, security and SEO benefits. Read before you choose!
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