“How much will a website cost me?” is the first question we hear from every client - and the only one most agencies refuse to answer in concrete terms. In this article you will find real price ranges in euros, what exactly drives them and how to avoid paying twice for the same work.
Why there is no “one price” for a website
Building a website is like building a house: a “house” can mean a bungalow or a three-storey villa. The price depends on scope and complexity - the number of pages, a custom design versus a ready-made template, features (bookings, payments, multiple languages), integrations with external systems and the quality of the content. That is why serious website development always starts with a conversation about goals, not with a quote made blind.
The second thing that quietly shapes the price is who is behind the project. A freelancer without a contract, a studio with template solutions or an agency with a process, support and accountability - all three have their place on the market, but they carry different risks and a different final bill.
Real price ranges in 2026 (in euros)
Since Bulgaria joined the eurozone, all prices are now agreed in euros. Here are the approximate ranges we work with and see on the Bulgarian market:
Landing page / small business website - €250 to €450
One to five pages presenting a service or product, plus a contact form. Suitable for a new business that needs a professional online presence “yesterday”. With us, projects in this class start from €450 with a custom design - lower prices usually mean a ready-made template.
Corporate website with custom design - from €750
A full presentation of the company: services, team, projects, blog, multi-level navigation. This includes custom design, animations, an SEO foundation and training on how to use the admin panel. We have published a detailed breakdown of what this price includes on our WordPress website pricing page.
Online store - from €1,250
Product catalogue, cart, integration with the Bulgarian couriers Econt/Speedy, online payments, automated emails. Building an online store is a discipline of its own - here mistakes cost real lost sales, which is why the starting price is higher.
Custom development / web application - from €2,500
Booking systems, portals, SaaS products, specific integrations. The price depends entirely on the technical brief and can exceed this range many times over.
The hidden costs nobody talks about
The build price is only the first part of the bill. Plan for the running costs too:
Hosting and domain
Between €50 and €150 a year for quality hosting. Cheap hosting is the most expensive “saving” - a slow site kills both SEO and sales.
Maintenance
Updates, backups, security. Without website maintenance, sooner or later something breaks - usually at the worst possible moment.
Plugin licences
Premium themes, page builders, translation and SEO tools - €50-200 a year, depending on the stack.
Contents
Copy and photos. A site with “Lorem ipsum” and stock photos does not sell - quality copywriting is an investment, not an expense.
Why “cheap” ends up expensive
We have seen it dozens of times: a client comes to us with a “finished” €150 website that has to be rebuilt from scratch. The typical problems: a template used by 500 other sites, zero SEO foundation, no mobile optimisation, no way to expand, and sometimes a site the business owner does not actually own (the domain and hosting are in the contractor's name).
“We are not rich enough to buy cheap things” applies fully to websites. The right question is not “how much does it cost” but “how much will it earn me”.
How to choose who builds your website
Four simple checks before you sign (if you are looking for a web developer in Sofia, see our dedicated guide too): look at a real portfolio of live websites (not mock-ups); ask for a clear, itemised quote showing exactly what the price includes (easiest with a ready-made website brief - ask us if you need help with it and see what it should contain); clarify who owns the domain, hosting and code once the project is finished; and ask what happens after launch - maintenance, warranty period, training.
One more thing: ask how the site will be found on Google. If the answer is silence, move on. Design without SEO is a shop window on a closed street.
Conclusion
In 2026, a quality company website in Bulgaria costs from €750, a small one from €255-450 and an online store from €1,250. Anything well below these levels should prompt the question “where was the saving made?”. You can see our current packages and what they include on our website pricing page.
If you want a specific price for your project, get in touch for a free consultation. We reply within one working day with a real estimate, not a “from X to Y” range.
